The general idea of development as follows: in order to brand the quality of the banner to the main road and bridge engineering materials industry, concentric diversification. brand culture to cultivate and enhance brand value and strengthen brand competitiveness, promote the brand internationalization. Do not lose the fundamental, the most advantages, best, most competitive road and bridge engineering materials to do the main essence and stronger, which is basic, unshakable. At strong foundation on the main industry, to the relevant industries, industries surrounding an extension of big enterprises, enhance participation in international market competition, the ability to withstand market risk. According to this thinking, DengFeng determine the company's development strategy: